New way to sell more fragrance
Sean Combs, his girlfriend Cassie and a large entourage
celebrated the launch of Combs’ new fragrance, 3AM, at Arlington Club. Page Six
reported that Combs and Cassie filmed a sexy spot for the fragrance that was
too racy for Macy’s and had to be re-edited .Combs was seen standing to deliver
a toast to his team at the celebratory meal. But they wrapped the party before
3 a.m., we hear. Earlier in the day, Combs unveiled the fragrance at Macy’s
along with store CEO Terry Lundgren.
Sean “Diddy” Combs’ new ad for his fragrance, 3AM, was too
racy for execs at Macy’s, sources tell Page Six. But when the hip-hop mogul was
told to re-edit his commercial several times to tone down the explicit scenes
with his girlfriend Cassie, we hear, the perfume launch was nearly delayed. The
ad, recently shot in LA, featured Combs, 45, and Cassie, 28, in fast-paced
scenes that included nudity, simulated sex and at least one nipple ring. We
hear cops even came in to break up the shoot.
“The full-length version includes such provocative images
that retailers were concerned about young customers seeing [them],” said an
insider. “The required edits almost delayed the [fragrance] launch,” the source
continued. “In an attempt to bypass the censors, Combs tried to get the commercial
[out on cable channels], but it was still deemed too racy” by the networks.In
the original clip seen by Page Six, Cassie’s breast is exposed and is grabbed
by Combs, who wears a suit. Cassie’s also shown naked and straddling him.
Another titillating scene shows Combs and Cassie naked in bed, with Combs
thrusting between her spread legs.We’re told Combs agreed to recut the risqué
sequences to get approval from Macy’s execs to run the ad in its stores, and
the changes then threatened to delay his 3AM launch this week.A rep for Macy’s
confirmed it did ask for changes, and said an edited version of the ad will be
displayed when Combs unveils his fragrance at the giant department store this
week. Aside from any approvals, we’re told Combs had a run-in with the law
during filming when his shoot at an LA apartment complex went past schedule,
and building management called the cops. When police appeared, Combs explained
he was finishing his shoot. They let him continue, sources told us, but told
him to “hurry up.”Diddy told Ellen DeGeneres last week that another woman was
originally cast as Combs’ leading lady in the ad, but the chemistry wasn’t
there. “It wasn’t as natural,” he explained.
